For
Writing conventions, role by role
A client-facing consultant and a founder writing investor updates need different English. Each page here covers one role: the tone it needs, what usually goes wrong, and the documents that role is actually asked to produce.
5 ROLES
Find your role
Consultants
Project proposals and scopes of work, Weekly or milestone status updates to clients, Payment reminders and invoice follow-ups.
Remote Teams
Slack messages and threaded replies, Async daily or weekly standup updates, Pull request descriptions and code review comments.
Sales and account management
Cold outbound email (first touch), Follow-up or "breakup" email after no reply, Inbound lead reply — fast turnaround, tailored to their question.
Founders & Startup Operators
Investor updates — monthly or quarterly, metrics plus narrative plus the ask, Cold outreach to prospective customers, partners, and advisors, Public LinkedIn and X posts under your own name.
Job Seekers
Cover letters tailored to a specific job posting, LinkedIn "About" section, LinkedIn connection request notes.
One editor
whatever the role expects
Draft in your language, pick the register, and send English that reads like you meant it.
